Business Intelligence for Small Business

How can a Small Business use Business Intelligence - BI?
BI can be quite simple (and quite complex sometimes). In our case, let's start from something simple:

Suppose, in a restaurant, you sell pizza and pasta. Keeping trek of sales, it is possible to know not only how much you sell but also what you are selling. That is the first step to determine your best product.

If you know prices and costs of each product and how many of them are sold, it becomes possible to develop an action plan to make your restaurant a huge success. The idea is not only to sell more (what is actually good) but improve the sales of the right products.

For instance, having in mind the top 4 products you could consider:

1) Implement a bonus program.
Consider compensations for selling the top products.

2) Product promotion:
2.1) Free trials
2.2) Coupons
2.3) Menu optimization
2.4) Press Release

If you want to know more about BI for Small Business, just stay close.