Making money because of Small Business Web Site

There is a fair number of Small Business companies without any sort of web presence. Some companies, one step ahead, are pretty happy with their beautiful web site where two-year-old information flows in a single direction only.

Don't take me wrong, having a website is better than nothing but, as beautiful sites are hardly ever for free, there are good chances they could have found better ways to invest money to promote their companies.

A website can't be a sign in a desert road waiting for somebody to pass by so it can deliver your message.

A few steps to web success:
1) Have good products or services (don't think it is a problem for you);
2) Have people talking about you (it's natural if you make your customer happy);
3) Make it easy to talk about you (use a slogan, a logo or any sort of symbol). See a case to picture the idea.
4) Now that people hear about you, they might want to find you. A web site can make it easier. To be found, you have to be where the costumer will search.
5) Make Google’s life easy. If you appear after the third page in a Google search you can't expect to be found. You will find a lot of information about it looking for SEO.


Find more:
Smallbusiness-it.blogspot.com
Tips for Blogging Your Way to Small Business Success
If I Were Launching a New Small Biz Web Site Today

The cleaning services company web presence

The cleaning services company and the small business web presence - A case study.

John is on the train heading home, too tired to pay attention to anything at all. He closes his eyes and thinks about Anna (his wife) who is always complaining about the cleaning services.

He wonders why he is thinking about it now. May be because the two ladies next him are talking about a small company that claims to be able to clean a house up in less than an hour. The company's slogan is "Housekeeping in 60 minutes or it's free!".

John wishes he could ask the ladies the company's phone number but he is too shy for that.

Lucky for Anna! John remembered the company's slogan and found it at http://www.google.com/.



Conclusions:
a) It is very important to have people talking good things about your cleaning services company. But would you rely on overhearing train conversation to have new contracts?
b) It is not enough to have people talking about you. You need listeners to remember. A slogan can be very useful in this case.
c) Now that you have poeple talking about your business and a slogan to help them to remember, you use a website to link your slogan to a phone number, a e-mail address or other ways of contact.

As you see, the cleaning services small business does much better with web presence.

Link to:
How to do small business online marketing?
Making money because of the Small Business Web Site