Boosting Pizzeria profit using Business Intelligence in menu optimization

Using BI in menu optimization to boost Pizzeria profit.

Is your pizzeria profitable in its full potential? If you sell the best food in town, you are head and shoulder ahead of competition but the question remains. Are you making the best use of the restaurant equipment you have? Could you be making better use of your restaurant supply?

As a business man, you already know that if you are not making the best use of your kitchen equipment, you may be leaving money on the table.

Here are two questions that will enhance your profit several points:

• How to influence customer's pizza choice?
  
• If you had such a power, which product would you recommend?

How to help customers to choose pizza using BI?

There is a lot of different ways to influence a customer’s choice in a pizzeria:

• waiter recommendations,
  
• showing beautiful pictures on the walls,
  
• emphasizing the pizza's name or,
  
• showing the pizza's picture on menu.

If all products look the same on menu, each pizza may have the same chance to be chosen. Which pizza would you choose if you didn't like any one in special in the menu below?


Not optimized pizzeria menu

However, if one product outstands, it becomes a recommendation.

Which pizza would you recommend if you knew how to use BI?

Considering only pizzeria profitability, you should recommend the most profitable type of pizza.
To know which one it is, follow these steps:

• Estimate the pizzeria’s cost for each type of pizza
  
• Calculate the profit by type of pizza
  
• Sort the list of pizzas from the most to the least profitable

Suppose you found the "Steak and Cheese" pizza to be your most profitable dish. Why not to recommend it like in the menu shown below?



Pizzeria menu BI optimized for profit


Conclusion

I hope you don’t go changing all your menus right now just because of this article. Product profitability is not the only point to consider in menu or restaurant design. However, I am quite sure you have some customers that just don’t know what to order, right?

When that is the case, why not taking the pizzeria profitability into consideration while you help the customer with his decision making process?

As a conclusion, you don't have to expend mega bucks to have BI solutions in your pizzeria and that could be the road that will take you from a pizzaria owner into a Food Services businessman.

Back to Business Intelligence for Small Business.

Time in Small Business

Small business has a lot to do with doing yourself and, most of times, doing everything. It is important though, to learn how critical every task is and there is a difference between important and critical.

One thing is important if you have to do it. For instance, it is important to have good quality and, it is also important, to sell.

Now, when you have to do it now, then, it is a critical thing.

One way to save time is to worry only about the critical tasks.

Ways to save time in Small Business:
1) Reviewing business processes
2) Optimizing processes
3) Automatizing processes
4) Let somebody else to do it

The cleaning services company web presence

The cleaning services company and the small business web presence - A case study.

John is on the train heading home, too tired to pay attention to anything at all. He closes his eyes and thinks about Anna (his wife) who is always complaining about the cleaning services.

He wonders why he is thinking about it now. May be because the two ladies next him are talking about a small company that claims to be able to clean a house up in less than an hour. The company's slogan is "Housekeeping in 60 minutes or it's free!".

John wishes he could ask the ladies the company's phone number but he is too shy for that.

Lucky for Anna! John remembered the company's slogan and found it at http://www.google.com/.



Conclusions:
a) It is very important to have people talking good things about your cleaning services company. But would you rely on overhearing train conversation to have new contracts?
b) It is not enough to have people talking about you. You need listeners to remember. A slogan can be very useful in this case.
c) Now that you have poeple talking about your business and a slogan to help them to remember, you use a website to link your slogan to a phone number, a e-mail address or other ways of contact.

As you see, the cleaning services small business does much better with web presence.

Link to:
How to do small business online marketing?
Making money because of the Small Business Web Site